How did I miss this??? I heard about this, but I never saw it...I'm definitely slipping! Karl Lagerfeld, mr. Chanel himself has created a limited edition (France) of Coca Cola light. The ad campaign features his favorite models Coco Rocha (one of my all time faves as well) and Baptiste Giacobini. The bottles are white with his famous silhouette printed on as well as a hot pink cap. You have to love it.
Seriously, these designers are dead-serious about branding and expanding. I want to brand something...maybe a bubble gum pack:) Could you imagine...bubble gum with my face on it (oooofff I just scared myself).